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J&B Brand Scotch
Young & Rubicam (Y&R), Madrid
[4.99.079]
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J&B “Greenland” [00:45]# What looks like a dramatically staged game of beach volleyball is in fact just that – except that, it turns out, it is being played not on some hot Brazilian beach (as the “The boy of Ipanema” on the soundtrack would have us believe) but on an iceberg somewhere in the Arctic. A brilliant commercial used to announce J&B Whisky’s sponsorship of a beach volley tournament.
- Client J&B Brand Scotch
- Ad Agency Young & Rubicam (Y&R), Madrid
- Art Director Ramon Ruiz De La Prada
- Copywriter Germán Silva
- Production Company Tesauro, Barcelona
- Director Bruce St.Claire
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