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JCPenney

Saatchi & Saatchi, New York

[1.08.031]

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JC Penney “Wake up” (01:00) #
A mother is woken in the middle of the
night by lights. Quick as a flash, she hurries into her children’s room and rouses
her two daughters. As if a disaster had
struck, the children are quickly dressed
and some food packed before they are
whisked off out of the house. Crowds of
people are now out on the streets. Once
the three of them have safely reached
their car, the mother finally reveals to the
children what this is all about: they are on
the way to the After Thanksgiving Sale at
JC Penney, which is opening its store at

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JC Penney “Wake up” (01:00) # A mother is woken in the middle of the night by lights. Quick as a flash, she hurries into her children’s room and rouses her two daughters. As if a disaster had struck, the children are quickly dressed and some food packed before they are whisked off out of the house. Crowds of people are now out on the streets. Once the three of them have safely reached their car, the mother finally reveals to the children what this is all about: they are on the way to the After Thanksgiving Sale at JC Penney, which is opening its store at

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