Jean-Paul Gaultier “Esprit, es-tu-la?” [01:00]#
Shot in the same color scheme as last year’s perfume – lots of icy blues, whites and fleshy tones – this spot features a kind of modern Alice in Wonderland equipped with a doll bearing the likeness of the fashion designer himself (after the rumored implantation of pectoral muscles). She wanders through a tin can tunnel lined by mannequins. When the designer’s name is uttered they come to life and the infamous bustier bottle of the scent floats towards the girl.