Jeep – Original Copies
Publicis Middle East, Dubai
[03.24.250]
More Info
ONLINE ONLY
As advertisers, we always look for the USP. So many automotive competitors are copying the design of Jeep vehicles, so we had to dig deeper than the product to find the essence of Jeep. A brand is so much more than a product and a logo. It is an ethos lived and breathed by its audience. The passion that the Jeep community has for their vehicles is what sets our brand apart. No manufacturer can ever copy that. So, instead of shiny new vehicles, we celebrated scratched-up, muddy Jeep SUVs and the people who own them, name them, modify them, and take them on adventures. Jeep is owned by the Jeep community, and it’s a badge of honor to proclaim we didn’t make this campaign. They did.
https://www.lovethework.com/work-awards/campaigns/original-copies-1617846
- Client Jeep
- Ad Agency Publicis Middle East, Dubai
- Creative Director Tuki Ghiassi
- Art Director Oussama Founi
- Copywriter Pablo Tesio
- Production Company Leap Studios
- Creative Director Anton Marais
- Art Director Per Kristian Morck
- Art Director Vinicius Maldonado
- Art Director Stefano Chiabrando
- Copywriter Johan Granados
- Art Director Abdullah Samir
- Art Director Randy Balbon
- Senior Designer Hamdan Muhsen
- Motion Designer Louis Borniche
- Editor Yousef Azhari
- Arabic Copywriter Kamel Zeitouny
- Producer Yousra Elharouni
More: Publicis Middle East Dubai
[03.24.242]
1/3
[3.23.009]
1/3
[1.21.034]
1/2
[3.19.153]
1/3
More: Jeep
[03.24.056]
1/4
[02.24.168]
1/3
[3.22.153]
1/3
[3.21.131]
1/2
