More Jews to the movies. Poster ad for the 18th annual Jewish Film Festival Berlin & Potsdam (JFFB), which screens international films exploring the diversity of the Jewish experience from multiple perspectives in order to foster a renaissance of Jewish film production in Germany. The tagline and yellow handwritten typography echo calls for the boycotting of Jewish people and their businesses in the 1930s. This conscious “hijacking” of anti-Semitic semantics seeks to focus attention on the fact that the gap left by murdered
and prosecuted Jewish artists is still far from having been closed.