John Lewis
adam&eveDDB, London
[1.18.041]
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John Lewis “Moz The Monster”
In the brand-new Christmas release from John Lewis, a little boy is frightened of a rumbling monster beneath his bed. After a while, however, he and the giant “Moz” slowly become friends.
On Christmas Day, the boy unwraps a strangely packaged gift, a lamp intended to make his fear of the darkness go away. Unfortunately, however, it has one big handicap: the lamp has evidently made both his fear AND the monster disappear. Luckily, however, the commercial ends on a reassuring grunt indicating that furry Moz is still very much around …
- Client John Lewis
- Ad Agency adam&eveDDB, London
- Creative Director Richard Brim
- Art Director Feargal Balance
- Copywriter Patrick McClelland
- Production Company Partizan, London
- Director Michel Gondry