Home Insurance ‘Let Life Happen’

A little boy dances in his mum’s dress to Stevie Nicks’ Edge of Seventeen in a new John Lewis home insurance advert. After a large number of complaints to the Advertising Standards Authority about the boy wearing a dress and his destructive tendencies, John Lewis pulled the campaign.

[JA] ‘I love when big brands break stereotypes. My generation grew with almost no examples like this in the media, a boy wearing a dress was an impossible idea. And of course, it also has everything you expect from a John Lewis ad – a loveable story, fantastic music, perfect cast.’