John Smith’s “Babies” (00:30)# How do you explain to your mother that it is high time for her to move to an old people’s home, despite the fact she is a mere 55, because you’d like to put a snooker table in her room? Or how to explain to your young daughter where the little babies come from? The hero of this spot doesn’t mince his words, preferring to tell it like it is – which is why he runs into trouble with his wife and mother. But wait a minute, isn’t his favourite drink John Smith’s – the “No Nonsense!” beer? Gold Lion at Cannes.