John Smith’s Extra Smooth “Ad Men” [00:30]# Jack Dee, the spokesman for John smith’s beer, appears to tell us that he is fed up with admen trying to make his commercials more exciting. He repeats his credo, that with a beer that good you don’t need all kinds of advertising gimmicks, and states that he convinced the agency to let him plug John Smith’s against the simple backdrop of a pub. What we see, however, is quite a different affair. Unknowingly, he has been duped into walking through a montage of fast moving cars, dangerous building sites, and a backdrop featuring penguins (a reference to an earlier spot), bringing to mind a Bondesque extravaganza.