John West Tuna “The Cruel Sea” [00:30]# A trawler tossing on grey seas. The ship’s captain addresses the camera and talks about the freshness of John West Tuna. However, he gets increasingly irritated by some wizened creature in the background playing a sea shanty on a squeezebox. He breaks the offending instrument in two. And starts again. But the ancient mariner now brings out the mouth organ. Claim: “John West. We endure the worst. To bring you the best.”