John West “Bears” & “Sea Lions” [00:30]# Bears in a stream, hunting for salmon. VO: “Not every fisherman knows that Alaska salmon are at their most succulent before they swim upriver. And that f those John West only select the finest. Which leaves some fishermen somewhat up the creek.” The second commercial presents sea lions raiding a school of tuna fish. VO: “Some fishermen go for the first catch they can get. When it comes to tuna, however, John West are a little more selective, knowing that smaller tuna are more succulent.” Claim: “John West. Insist on the best.”