John West Salmon “Bears” [00:30]
Chances are that you have already seen this amusing commercial for British canned fish producer John West, since it was widely downloaded and distributed via the internet (see the Daniel Kleinman feature for details). Starting off in the manner of a nature documentary, portraying bears hunting salmon, the spot turns surreal showing a John West employee fighting kung-fu style with a bear trying to snatch away the fresh salmon. Punchline: “John West endures the worst to bring you the best.”