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Johnnie Walker

Bartle Bogle Hegarty (BBH), London

[6.06.013]

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Johnnie Walker “Human” (01:00) #
A Johnnie Walker robot – in the style of
the model from the action blockbuster
“Terminator – Rise of the Machines” – is
philosophizing about the qualities that
make it better than humans. Yet the robot’s
enhanced abilities in terms of speed,
strength and greater longevity do not appear
to satisfy its wish for a sense of humanity.
The robot dreams of being able
to feel, to hope, or to laugh, and to exchange
feelings the way people do: Payoff:
“Keep walking.”

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Johnnie Walker “Human” (01:00) # A Johnnie Walker robot – in the style of the model from the action blockbuster “Terminator – Rise of the Machines” – is philosophizing about the qualities that make it better than humans. Yet the robot’s enhanced abilities in terms of speed, strength and greater longevity do not appear to satisfy its wish for a sense of humanity. The robot dreams of being able to feel, to hope, or to laugh, and to exchange feelings the way people do: Payoff: “Keep walking.”

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