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Johnnie Walker

Bartle Bogle Hegarty (BBH), London

[3.03.123]

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Johnnie Walker “Leap of Faith” (00:45)# This spot starts on a dramatic note, showing a young man with clear intentions relating to how his family and friends are trying to stop him from committing an as yet unspecified act. As he resolutely crosses his office in the general direction of his rooftop balcony, all clues seem to indicate suicide. Which couldn’t be less true, because his life only really begins once he’s left the office. The protagonist is none other than Lee Jong-Hee, the gold-medal-winning high-diver. “Keep on walking…”

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Johnnie Walker "Leap of Faith" (00:45)# This spot starts on a dramatic note, showing a young man with clear intentions relating to how his family and friends are trying to stop him from committing an as yet unspecified act. As he resolutely crosses his office in the general direction of his rooftop balcony, all clues seem to indicate suicide. Which couldn't be less true, because his life only really begins once he's left the office. The protagonist is none other than Lee Jong-Hee, the gold-medal-winning high-diver. "Keep on walking…"

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