Johnson & Johnson
JWT (J. Walter Thompson), Sao Paulo
[6.12.058]
More Info
In this ambient campaign for Reach brand dental floss, faces were painted on sidewalks, allowing clumps of grass to sprout up between the teeth.
- Client Johnson & Johnson
- Ad Agency JWT (J. Walter Thompson), Sao Paulo
- Creative Director Rodolfo Amaral, Ricardo Marques, Gustavo Costi
- Art Director André Petrini
- Copywriter Fernando Christo
- Photographer Regis Fernandez
- Illustrator Bruna Guerreiro
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