Johnson Pledge “Hond” [00:40]# The camera lovingly pans the outlines of some elaborately designed chair, which however, ahs some mud spots on it. Super: “This chair is on sale at Harrods.” Next, an elegant chest. Super: “This chest is on sale at The Conran Shop.” The chest is splattered with mud. THen the culprit: A big, hairy, mud-caked dog. Another super: “This dog is for sale. Right now.” THen a final super: “Relax. Simply wipe it off with Pledge.” Claim: “Pledge Light. For modern furniture.”