Johnsonville “Guess The Price Of That Food”
At Johnsonville, as we now know, its staff are involved in the making of the spots. The lates
idea – introduced by Cole – is a 1970s-style quiz show in which we watch as the contestants bid for a Johnsonville smoked sausage. The prize for the lucky winner – the guy who bid the lowest – is a boat, yet he is only willing to accept it after having been assured – yes, you guessed it – that it is filled with Johnsonville smoked sausage.