Just Gold “The Religion of Beauty” (00:30)#Women and jewellery. A “loving relationship,” probably not unlike that between men and cars. And this is the spot to prove it. Entranced women from just about anywhere are captivated by the beauty of gold. Until they all finally congregate by a shrine and unite in their passionately awed reverence. The tagline of jewellery brand Just Gold: “The religion of beauty.”