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Kaiser Chiefs, B-Unique, Fiction Records

Wieden + Kennedy, London

[5.12.002]

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A site enabling Kaiser Chiefs fans to put together their own album and to make a little money in the process. The first step is to
select 10 of 20 possible songs by the band using drag-and-drop, after which the cover needs to be designed. The selector/designer
is then able to acquire and market the product, receiving £1 (or the equivalent in local currency) for every copy sold.

Calle Sjoenell: “This is a very interesting way to promote an album by making the fans do different versions of it,
allowing them to put it on their own websites and earn commission on the sale. A great way to engage the fans
while also inventing new ways to sell albums.”

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A site enabling Kaiser Chiefs fans to put together their own album and to make a little money in the process. The first step is to select 10 of 20 possible songs by the band using drag-and-drop, after which the cover needs to be designed. The selector/designer is then able to acquire and market the product, receiving £1 (or the equivalent in local currency) for every copy sold.

Calle Sjoenell: “This is a very interesting way to promote an album by making the fans do different versions of it, allowing them to put it on their own websites and earn commission on the sale. A great way to engage the fans while also inventing new ways to sell albums.”

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