Kasikornbank “Face/Off”#
This ad is a follow up to their award-winning Friendshit ad, which we published in 4-2018. The first one was already creepy, but this one manages to be even more surreal. It catches the awkwardness many Thais feel with all the updates and changes to their favorite apps. The company’s banking app is the most downloaded there and with this awkward film they wanted to break the news of a brand new look and firmware to it. Sometimes changes aren’t that bad after all.