Kayak.com “Alaska” (00:30) + “Glacier” (00:15) #
More low-tech effects in this campaign
for online travel portal kayak.com. Each
spot presents and illustrates such travel
tips as “Explore Alaska before the big oil
companies do” or “Check out Glacier
National Park before it becomes a water
park.” Pay-off: “There are a million reasons
to travel. There’s one site to search
before you go.”