Kelogg´s Cracklin´ Oat Bran “Telephone”, “Baby” & “Eye Contact” [00:30]# Kellogg’s Cracklin’ Oat Bran is supposed to be so good that, so the manufacturer’s claim, “An open box is an empty box.” The first spot tries to prove how irresistible the cereal is by pitching it against the one thing “no teenage girl can resist” – a ringing telephone. The other two spots give tips on how one can avoid the accusation that one has selfishly indulged in the last of the cereal. “Find an accomplice” we read, and a father asks his baby son not to tell anyone. “Cover up your tracks” reads another, and the father pushes the empty box towards the baby. The mother cannot be fooled so easily, however. She knows exactly who the culprit is. In the second spot a woman holding the empty box, confronts her husband over the breakfast table. “Is that the last of the Cracklin” Oat Bran?” she keeps asking, and flash cards suggest suitable reactions to this accusation. They range from “Look surprised” to “Look her in the eyes”, which are promptly followed by the husband.