Kellogg’s “Scream” + “Bonjour” (00:30) each #
Kellogg’s Pop-Tarts, a not-too-healthy-
looking breakfast cereal available in
a variety of flavours, come to life in
these animated spots. In “Scream,” a
Pop-Tart is pursued by a mob of gluttons
and finally devoured by one whose
stomach also serves as mouth. In the
second spot, “Bonjour,” a stereotypically
French Pop-Tart (complete with
beret and pink poodle) becomes
acquainted with some American Toasters.
The tagline: “Pop Tarts. Crazy
good.”