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KFC #LittleMoneyBigFun
McCann, Bucharest
[1.16.002]
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Romanian teens create their own versions of photos of rich American kids indulging their affluent lifestyles. Those considered to have captured the original most successfully were awarded prizes in a campaign designed to promote KFC’s new cut-price meal option.
Roy Cohen: “Brands using online trends is a very common phenomenon, but McCann Bucharest took it to a whole new level by creating an awesome ‘Rich Kids Of Instagram’ spin-off, creating a movement proving that not only rich people deserve to have fun.”
- Client KFC, KFC
- Ad Agency McCann, Bucharest
- Creative Director Nir Refuah
- Art Director Nadejda Ghilca
- Copywriter Sandra Bold
More: McCann Bucharest
More: KFC
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