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KIA
David & Goliath, El Segundo
[2.17.161]
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Kia “Hero’s Journey”
Melissa McCarthy is being told in her car how
to save the world and environment. First it is
the whales she needs to help, then the trees,
the ice caps, and finally the rhinos. Her valiant
efforts all end up somewhat inauspiciously – but
at least she can be an eco-warrior when driving
the new Kia Niro crossover.
- Client KIA
- Ad Agency David & Goliath, El Segundo
- Art Director Robert Casillas
- Copywriter Courtney Pulver
- Production Company MJZ, Los Angeles
- Director Matthijs van Heijningen
More: David & Goliath El Segundo
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