Kotex: “So Obnoxious” [00:30]# A sarcastic spot for Kotex brand tampons that takes a swipe at the hypocrisy of conventional tampon advertising. An attractive young woman, sporty and feminine, someone that women of any age or nationality could identify with, is seen moving through the set – with, of course, everything in white, including her clothes. What at first appears to be the usual type of pleasingly made commercial is disrupted by the bitchy undertone in which she explains that the women watching only
want to be like her. Super: “Why are Tampon Ads so obnoxious? Break the cycle.”