Kinokuniya
Saatchi & Saatchi, Dubai
[01.24.202]
More Info
Every minute you spend browsing social media generates 1.15 grams of carbon emissions. Kinokuniya’s Offset Boxset campaign aims to encourage young people to instead spend that time reading, with curated book boxes that conveniently allow them to keep tabs on the amount of carbon saved.
- Client Kinokuniya
- Ad Agency Saatchi & Saatchi, Dubai
- Creative Director Gautam Wadher, Alok Mohan
- Art Director Gabriel Felde, Eduardo Cesar Guimarães
- Copywriter Alok Mohan, Rebecca Ann Menezes
- Digital Artist Joao Xavier