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Kiss FM Radio Station

Abbott Mead Vickers (AMV) BBDO, London

[2.97.080]

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Kiss FM “Day Tripper” [00:30],”Long Arm” [00:40], “Higher Rise” [00:20] + “The Edge” [00:30]# New spots for a radio station which can be received only within a certain range. We see kids cruising to find the right spot, and a man climbing the roof of his house with his radio in order to pick up Kiss FM. The third spot shows a high-rise in which only half of the residents are able to listen to the station. In the last spot, the receiving edge runs straight through an evening crowd on a lawn. While one half of the crowd parties to the music, the other half has to settle for more boring activities.

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Kiss FM "Day Tripper" [00:30],"Long Arm" [00:40], "Higher Rise" [00:20] + "The Edge" [00:30]# New spots for a radio station which can be received only within a certain range. We see kids cruising to find the right spot, and a man climbing the roof of his house with his radio in order to pick up Kiss FM. The third spot shows a high-rise in which only half of the residents are able to listen to the station. In the last spot, the receiving edge runs straight through an evening crowd on a lawn. While one half of the crowd parties to the music, the other half has to settle for more boring activities.

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