In Ecuador, the production of cosmetics with animal cruelty is prohibited, however, there is no law that prevents the importation of this type of products. Etnia Cosmetics is a brand truly committed to this cause, so it was necessary to start a conversation about it.

We created a campaign with Copito, Mía, Benny, Tom, Mayoneso and Caramelo, real pets with real kisses, captured in a beautiful image with the powerful message “The only thing we test on animals is our love.”

On digital, we started the conversation with an alarming fact: more than 500,000 animals are mistreated every year in experiments to create cosmetics in laboratories. In less than 24 hours, the debate ignited social networks in Latin America and Europe, reaching more than 68,000 organic comments.

https://www.behance.net/gallery/204952501/Kiss-Testing-Etnia-Cosmetics