‘Love the Racks’: an in-house production shows the lead singer of the X Ambassadors, Sam Nelson Harris, walking into a party looking for love. After catching the eye of a couple of the women present he is drawn to a lit-up, slick dishwasher. Before we know it he is knelt in front of the appliance and is literally singing its praises, and then the ad becomes a fully-fledged, choreographed R&B music video taking place inside the dishwasher, but also in a studio where it’s raining, and other iconic music video locations.