Kiyan Prince was one of Queens Park Rangers’ football academy’s greatest talents until he was murdered as a fifteen-year-old in 2006. In his memory, Kiyan is given a role in EA’s blockbuster soccer game FIFA 21.

Luis Gaitán: “This is one of the most inspiring ideas of the year for me. One that doesn’t fit in festival categories because it’s so much than just advertising. It’s about inspiring all the FIFA21 gaming community by bringing to life Kiyan Price and its legacy into the game, even if he died in 2006 stabbed in the heart with a penknife as he tried to break up a fight. Overwhelming and mind blowing.”