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Knorr (Unilever)

DDB, Toronto

[3.10.157]

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Knorr Sidekicks: “Mask” [01:00]# The new Sidekicks ready meals from Knorr require no added salt since they contain less sodium but do not compromise in terms of taste. As a result, salt cellar “Salty” is now sadly out of work. Disguising itself as a pepper shaker didn’t work, so it switches jobs to become a gangster. Yet the very first heist it attempts proves to be a disastrous flop.

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Knorr Sidekicks: "Mask" [01:00]# The new Sidekicks ready meals from Knorr require no added salt since they contain less sodium but do not compromise in terms of taste. As a result, salt cellar “Salty” is now sadly out of work. Disguising itself as a pepper shaker didn’t work, so it switches jobs to become a gangster. Yet the very first heist it attempts proves to be a disastrous flop.

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