“Kookai? I’ve heard people talk about it but I’ve never seen anything of it personally.”
Yves Saint Laurent. This campaign for Kookai, a high end fashion brand retailing lower-than-expected prices, featured several top fashion designers, all of whom had something to say about Kookai.
A spread in which we present a selection of print ads that were all showcased in Lürzer’s Archive exactly a quarter of a century ago in our Vol. 6-1993.