Marcin Brzezinski, Head of Design, Publicis Communications, Hong Kong

Feel the Rhythm of Korea
“Seoul is my go-to destination for recharging, making new friends and finding inspiration. I’m captivated by the freshness, creativity, and progressiveness of the young Korean generation. They take inspiration from around the world and transform it into something uniquely Korean. The Feel the Rhythm of Korea campaign targets young people with a blend of modernity and tradition. It combines inspiring visuals and K-Pop with a local flavor to showcase the vibrancy and diversity of Korean culture. The campaign highlights how the country is evolving while preserving its traditional roots, showcasing the modern spirit of young Korean Gen Z. This deep understanding of the importance of branding, design, craft, and music reflects the modern spirit of the young Korean generation.”

https://youtube.com/watch?v=nmY3X5dE9HQ&t=10s