Kræftens Bekæmpelse & TrygFonden
& Co., Copenhagen
[1.20.058]
More Info
Danish Cancer Society “Thanks”#
A surprisingly different approach by Smoke-Free Future to trying to keep children and young people from smoking. While all ads in this field shine a bad light on smokers, this ad thanks them as most don’t want young people to even start. There’s actually no disagreement between smokers and non-smokers on this issue.
- Client Kræftens Bekæmpelse & TrygFonden
- Ad Agency & Co., Copenhagen
- Creative Director Robert Cerkez
- Art Director Rune Petersen
- Copywriter Johan Køhler
- Production Company Bacon CPH, Copenhagen
- Director Martin Werner
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