Heinz “Geoff The Film”
An animated spot featuring little boffin Geoff, a freckly lad with ginger hair almost destined to make him a “Heinz baked bean man,” who has been attempting since he was knee-high to develop the right-sized beans can for every requirement. Beginning with a single serving, he goes on – upon meeting a pretty blonde at the company – to develop a can for two, then “One For All” as twins are born, finally culminating in the “Lil’ One” for a quick snack between meals as his kids grow up and eating habits change.