Shredded Wheat: “Pre-Roll” [00:15]# Shredded Wheat breakfast cereals have, as the name suggests, been using the same ingredient – wheat – for years. Proud boss Frank Druffel considers modern technology and marketing to be unnecessary, the product having been perfect for so many years. In the first spot, he is therefore content with a trivial form of product placement in the background. In the second, he is seen interviewing some no-hoper or other to fill the position of marketing to ensure that everything remains the way it is. Super: “Progress is overrated.”