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La Tinka Lottery

Leo Burnett, Lima

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La Tinka Lotto “High Jump” + “Bowling” [00:20]
The claim of this campaign for La Tinka Lottery is “Luck exists,” and this is demonstrated by a series of apparently authentic shots of a high-jumper grazing the bar, which is catapulted into the air only to fall back into its place and remain there, and a bowler who drops the ball, which nevertheless – and very slowly – makes its way to the pins, knocking them all down for a strike.

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La Tinka Lotto "High Jump" + "Bowling" [00:20] The claim of this campaign for La Tinka Lottery is "Luck exists," and this is demonstrated by a series of apparently authentic shots of a high-jumper grazing the bar, which is catapulted into the air only to fall back into its place and remain there, and a bowler who drops the ball, which nevertheless - and very slowly - makes its way to the pins, knocking them all down for a strike.

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