Lacoste “Crocodille Inside”#
To mark the brand’s 85 years on the market, Lacoste has launched a new campaign in which it breaks with conventions by showing how a couple’s violent row apparently causes a rift in the building they are living in, which then collapses. Luckily, however, they manage to escape – and are reunited to the strains of Edith Piaf, once again sharing the brand values of tenacity, free thinking, and creativity. Pay-off: Life is a beautiful sport.