Lacoste
BETC, Paris
[4.17.175]
More Info
Lacoste “Timeless”
It is 1933, the year in which Lacoste was founded. A beautiful woman hurrying to catch a train in a crowded station bumps into a man in a Lacoste shirt, prompting them to gaze at each other longingly. He boards the train at the very last minute, running and crowdsurfing his way towards her. The trip turns out to be a journey through time, ending in the present day.
Will it be a happy ending? Well, that remains to be seen …
- Client Lacoste
- Ad Agency BETC, Paris
- Creative Director Remi Babinet, Antoine Choque
- Art Director Aurélie Scalabre
- Copywriter Olivier Aumard
- Production Company Wanda Production
- Director Seb Edwards