Archive

Shop

Laetta

McCann, Malmö

[2.04.124]

More Info

Lätta “Wasp” (00:45)# Today’s most important goals are health and vitality. Anything fattening is out. And if you’re fit, you can do things others only dream of. Like in this spot for Lätta Light. A young man is running through a housing estate like a flash. One isn’t too sure who or what is pursuing him. The solution comes at the very end when he suddenly stops and waits. Finally, the viewer is able to recognize what he’s been running away from … it’s a wasp. But the insect is completely exhausted from the chase and breaks down on the ground while our hero continues along in a much more relaxed and casual manner. Thanks, Lätta!

Related Work

More: Laetta

Lurzer’s Archive

Log In

©2024 Lürzer's Archive. All Rights Reserved.

Newsletter

By signing up to the newsletter, you agree to our Terms & Conditions.

1/0

Images

Prev Next

Laetta

Your cart is empty

Your Bag

Bag Total

Subtotal Cart empty

Shipping Calculated at Checkout

Checkout
Lätta "Wasp" (00:45)# Today's most important goals are health and vitality. Anything fattening is out. And if you're fit, you can do things others only dream of. Like in this spot for Lätta Light. A young man is running through a housing estate like a flash. One isn't too sure who or what is pursuing him. The solution comes at the very end when he suddenly stops and waits. Finally, the viewer is able to recognize what he's been running away from ... it's a wasp. But the insect is completely exhausted from the chase and breaks down on the ground while our hero continues along in a much more relaxed and casual manner. Thanks, Lätta!

Put the world's most renowned curated archive at your fingertips

Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.