Just when you think that you’ve seen every conceivable way of exhorting people to use condoms, here comes this Swedish campaign that finds yet another angle to approach the subject from. What does the trick is the fact that, instead of doing another Aids scare, the creatives focus on a relatively minor and – once diagnosed – quite easy-to-treat form of venereal disease, chlamydia. This lends itself to this lighthearted, campy approach, which is a kind of update of Schnitzler’s “La Ronde.” We see people calling up their last sex partners to inform them, embarrassedly, that they have been diagnosed with the disease. This involves rather unusual couplings. Tagline: “Condoms. Still the easiest way to avoid anxiety.”