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Lafarge Cement

Ogilvy & Mather, Kolkata

[2.07.023]

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Lafarge Cement “Scooter” (01:00) #
“Save on everything – except on home
building” is the motto in this Indian commercial for Lafarge ready-mixed cement.
Just how to do so is demonstrated by the
scooter driver filmed in the style of a
Super 8 film from the 60s to the accompaniment of appropriate “Yeah Yeah” music. While he spends most of the time
pushing his two-wheeler around, the magnificent villa is one thing he has not economized on – and certainly not when it
comes to the quality of the cement.

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Lafarge Cement “Scooter” (01:00) # “Save on everything – except on home building” is the motto in this Indian commercial for Lafarge ready-mixed cement. Just how to do so is demonstrated by the scooter driver filmed in the style of a Super 8 film from the 60s to the accompaniment of appropriate “Yeah Yeah” music. While he spends most of the time pushing his two-wheeler around, the magnificent villa is one thing he has not economized on – and certainly not when it comes to the quality of the cement.

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