Lafarge Cement
Ogilvy & Mather, Kolkata
[2.07.023]
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Lafarge Cement “Scooter” (01:00) #
“Save on everything – except on home
building” is the motto in this Indian commercial for Lafarge ready-mixed cement.
Just how to do so is demonstrated by the
scooter driver filmed in the style of a
Super 8 film from the 60s to the accompaniment of appropriate “Yeah Yeah” music. While he spends most of the time
pushing his two-wheeler around, the magnificent villa is one thing he has not economized on – and certainly not when it
comes to the quality of the cement.
- Client Lafarge Cement
- Ad Agency Ogilvy & Mather, Kolkata
- Art Director Sumanto Chattopadhyay
- Copywriter Kundan Chakrabarty , Tania Chakrabarty
- Production Company Black Magic Motion Pictures Ltd, Mumbai
- Director Abhijit Choudhury