Lakai
Lakai In-house, Torrance, California
[4.10.136]
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Lakai: “Twizzler” [00:30]# A sunny afternoon. Three guys are trying out new moves on their skateboards. Yet these are not just any guys. The line-up includes the now famous movie director Spike Jonze (best known for films such as “Being John Malkovich” (1999), “Where the wild things are” (2009), and the Ikea “Lamp” spot, which won the Grand Prix in Cannes in 2003), and the founders of Lakai Footwear (shoes for skaters), Mike Carroll and Rick Howard. In the 90s, the two were to be numbered among the “Greats,” having got together with Jonze to set up the skateboard firm “Girl.” The spot ends on Jonze performing his latest trick. Super: “The shoes we skate. Lakai.com.”
- Client Lakai
- Ad Agency Lakai In-house, Torrance, California
- Production Company Superstudio, Santa Monica
- Director Johannes Gamble