L´Aluminium
BETC, Paris
[6.93.029]
More Info
There is life after death. Excerpt from the long copy: Aluminium can be endlessly 100 percent recycled without losing its characteristic features: its lightness, its suppleness, and its conductive and protective properties – or its appearance. Claim: Aluminium. The precious metal.
- Client L´Aluminium
- Ad Agency BETC, Paris
- Art Director Pierre-Yves Demarcq, Jean-Luc Seuret
- Copywriter Patrice Dumas, Stéphane Xiberras
- Illustrator Olivier Cauquil