Only the innocence, love, and imagination of a child can see the best version of their mom. For this reason, at HUGGIES, we decided to travel throughout Latin America collecting these descriptions that only they can provide. Through AI, we created a unique postcard that reflects the powers, beauty, and magic that mothers possess, seen by very few. This initiative aims to celebrate the role of motherhood and remind the world that every mother is at her best.

A digital campaign that has become a postcard worthy of being placed on the fridge.

https://www.behance.net/gallery/200899085/HUGGIES-I-La-Mejor-Version-de-Mama