#LaMejorVersiónDeMamá
Buentipo Anchor, Bogotá
[02.24.071]
More Info
Only the innocence, love, and imagination of a child can see the best version of their mom. For this reason, at HUGGIES, we decided to travel throughout Latin America collecting these descriptions that only they can provide. Through AI, we created a unique postcard that reflects the powers, beauty, and magic that mothers possess, seen by very few. This initiative aims to celebrate the role of motherhood and remind the world that every mother is at her best.
A digital campaign that has become a postcard worthy of being placed on the fridge.
https://www.behance.net/gallery/200899085/HUGGIES-I-La-Mejor-Version-de-Mama
- Client Kimberly-Clark
- Ad Agency Buentipo Anchor, Bogotá
- Creative Director Joffre Carmona , Christian Tufano , Juan Herrera , Daniella Pedraza
- Art Director Santiago Cepeda
- Copywriter Daniela Medina
- Chief Executive Officer José Mendoza
- Chief Experience Officer Quimet Brugues
- Managing Director Jacobo Alvarez
- Graphic Designer Camilo Jiménez
- Graphic Designer Gabriel González
- Graphic Designer Camilo Medina
- Account Manager Ana Gómez
- Social media manager Camila González
- Content creator Manuela Cepeda
- Regional Senior Marketing Manager Kimberly-Clark Juan Serna
- Digital Brand Manager CX - North Latam en Kimberly Andrés Zuñiga
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