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Leo Burnett Tailor Made, São Paulo

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Lancefinal: “Bed Linen Set” [00:14]# In this spot, we are shown how apparently worthless everyday objects can, when set within a certain context, become coveted collectors’ items: the price of a quite normal human hair can soar from 50 cents to $25,000 if it happens to be a hair from the head of Elvis Presley, yet tumble no less dramatically if it is one from the head of Elvis Costello. “Everything has its price” is the tagline selected by Lancefinal, an online shopping platform.

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Lancefinal: "Bed Linen Set" [00:14]# In this spot, we are shown how apparently worthless everyday objects can, when set within a certain context, become coveted collectors’ items: the price of a quite normal human hair can soar from 50 cents to $25,000 if it happens to be a hair from the head of Elvis Presley, yet tumble no less dramatically if it is one from the head of Elvis Costello. “Everything has its price” is the tagline selected by Lancefinal, an online shopping platform.

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