Lancôme is now introducing the younger fragrance “Hypnosis.” In this spot, model Daria Werbowy is to be found in the most unusual of places clad in a blue dress. Be it in a museum or on a mobile, on a screen or in a bus, she is accompanied by a low chant that is constantly repeated: “I saw you some day,” and ends abruptly on a countdown of five seconds and a designer bottle of Lancôme Hypnosis. It may well be that our subconscious starts playing up the next time we are out shopping.