Land Rover
RKCR/Y&R, London
[6.12.046]
More Info
(The Challenge: Take the 1 millionth Discovery 8,000 miles to Bejing, accross 13 countries and only 50 days to do it. The Objective: To raise £1 million for the International Federation of Red Cross and Red Crescent Societies. No one said it was going to be easy. To find out more about the Journey of Discovery visit: landrover.co.uk/journey.)
- Client Land Rover
- Ad Agency RKCR/Y&R, London
- Creative Director Brian Fraser
- Art Director Tim Brookes
- Copywriter Phil Forster
- Photographer Charlie Bettinson
- Typographer Lee Aldridge
More: RKCR/Y&R London
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