Le Chocolat des Français is known for its chocolate quality, but also for the unique design of its bars.

Since the beginning the brand conceived each packaging as a masterpiece, using artist’ talent. So beautiful bars, that some of consumers do not dare to open them, and keep them as decoration.

Playing with this original ans exclusive brand use, we created “Too beautiful to be opened” a new campaign to prove with humor that packaging is so beautiful, that we prefer starving rather than open it.